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for those who wander beyond the ordinary
be inspired...
Welcome to the Umbrella.
Barters Group is an exclusive collective, carefully curated to include only the most passionate and purpose-driven businesses. We don’t work with just anyone—we selectively partner with companies that align with our mission of community growth, collaboration, and innovative marketing.
At the heart of our model is The Umbrella Network, a trusted ecosystem where members connect, share resources, and launch initiatives together. Supporting this network include our divisions:
Blulite Studio for creative strategy and digital services, Grassroots ventures powered by our model of backend support, and Barters Software Technologies, which partners with leading agencies to build discovery-driven, social lifestyle platforms.
By maintaining high standards and uniting only the right businesses, we ensure every member of the Umbrella contributes to a stronger, more connected marketplace—delivering lasting value to both our partners and the communities we serve.
We do this for Passion...
Grassroots Companies | Cooperative Ventures
Invite-only coalition of local businesses, non-profits, and leaders. Acts as the exclusive tie-in to the ecosystem, uniting members under one trusted identity. Powers mass-scale campaigns and civil projects through pooled resources.
Blulite | Creative Studio
Full-service creative division providing branding, design, and digital presence. Elevates both online and physical presence for members and ecosystem sub-brands. Focused on turning business initiatives into cultural stories.
Our ecosystem model
The Umbrella Network | Exclusive Membership
Invite-only coalition of local businesses, non-profits, and leaders. Acts as the exclusive tie-in to the ecosystem, uniting members under one trusted identity. Powers mass-scale campaigns and civil projects through pooled resources.
Barters Group is designed as a cultural engine—a brand house where every division has a unique function but works together to create collective influence.​
"building ecosystems that inspire communities..."
Explore the Dedications under Barters Group
Inspiration is more than a feeling—it’s a spark of passion.
It forms the foundation of great beginnings and weaves the invisible threads that bind us to powerful ideas, moments, and one another.
Can you believe that the greatest force behind human progress is our ability to inspire and be inspired?
It’s why we dream, create, and try again.
Why we launch new ventures, write new stories, chase new goals, and strive to become better than we were yesterday.
Every idea, every risk, every journey begins the same way:
With inspiration.
So, the question really is...
What inspires you?
A Dedication to Culture.
At Barters, culture is at the heart of everything we do. Our methodology revolves around building “passion brands”—businesses and initiatives that connect with people on a personal level. We believe the strongest brands are the ones that create lasting impressions, where everyday experiences turn into moments that become memories.
By uniting our network around creativity, collaboration, and shared identity, we help transform businesses into cultural touchpoints. Whether it’s a local restaurant, a community event, or a brand campaign, our goal is the same: to inspire passion, strengthen connections, and build culture that endures.
Barters Group partners with niche businesses that embody the culture of their communities. These are the places and services where people gather, connect, and create lasting experiences. Our network focuses on industries that shape daily life and local identity, including:
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Hospitality – restaurants, cafes, hotels, and bars that bring people together.
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Recreation – gyms, golf courses, fitness studios, and community clubs.
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Wellness – spas, salons, and health-focused services that care for mind and body.
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Entertainment – theaters, venues, and creative spaces that inspire and engage.
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Travel & Lifestyle – boutique shops, travel services, and lifestyle brands that reflect modern living.
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Sports & Culture – teams, facilities, and sporting communities that unite people across generations.
These businesses aren’t just services—they are anchors of culture. By connecting them through the Umbrella Network, we strengthen their presence, amplify their impact, and help them shape the identity of the communities they serve.
At Barters Group, we’re not just building a company—we’re building a movement. Our goal is to form a network of like-minded businesses that share common values of community empowerment, sustainability, and collective human advancement.
We believe that small businesses, mom-and-pop shops, and local entrepreneurs are the heartbeat of society. And when they work together—with shared intention and support—they become unstoppable.
Social Dedication | The Umbrella Network
An exclusive coalition of local businesses, non-profits, and community leaders united under Barters Group.
The Umbrella amplifies impact through collective campaigns, shared resources, and a trusted cultural identity.
What's Included
Exclusive Membership – invite-only access to a trusted network of businesses, non-profits, and leaders. Monthly Sessions – open forums for owners, managers, and staff to share strategies and opportunities. Collective Campaigns – group marketing efforts that boost visibility and brand recognition for all members. Creative Support – access to Barters’ full-service studio for branding, design, and digital presence. Community Impact – pooled resources for charitable initiatives, cultural projects, and civic influence. Collaborative Growth – partnerships across hospitality, recreation, wellness, entertainment, and more. Trusted Identity – alignment with the Barters seal, symbolizing credibility and cultural relevance.
Creative Dedication | Blulite Studio
Our in-house creative studio, dedicated to branding, design, and digital presence. Blulite transforms businesses and initiatives into cultural brands through storytelling, visuals, and strategy.
What's Included
Brand Identity – logos, visuals, and cohesive storytelling. Digital Presence – websites, social media, and online strategy. Creative Campaigns – marketing concepts that connect with culture. Content Creation – photography, video, and design assets. Print & Physical Design – menus, packaging, signage, and collateral. Consulting & Strategy – tailored guidance to elevate both brand and community presence.
Venture Dedication | Grassroots Companies
Our cooperative ventures division, focused on building low-risk, community-driven brands. Grassroots Companies leverage third-party fulfillment and shared resources while Barters provides strategy, branding, and collective campaigns—turning simple ideas into thriving cultural businesses.
What's Included
Low-Risk Ventures – brands built with minimal overhead using third-party fulfillment and white-label services. Creative Branding – full identity, design, and storytelling crafted through Barters’ creative expertise. Collective Campaigns – products and services promoted alongside other Umbrella members for greater reach. Shared Infrastructure – leverage Barters’ marketing systems, digital presence, and operational support. Community-Driven Focus – ventures designed to reflect local culture, lifestyle, and consumer passions. Flexible Growth – start small, scale quickly, and evolve into a recognized cultural brand. Trusted Alignment – every Grassroots brand carries the Barters seal, symbolizing quality and credibility.
Software Dedication | Barters Software Technologies
Powered by the Hopsiti ecosystem, Barters Software Technologies delivers an integrated application designed to connect communities, businesses, and experiences. Hopsiti helps users discover local events, engage with passion-driven brands, and participate in collaborative campaigns—turning everyday moments into cultural experiences.
What's behind the World of Hopsiti
Community & Cultural Connectivity – unites local businesses, organizations, and residents through a shared platform to strengthen local culture and influence. Business Growth & Visibility – helps businesses engage audiences, run campaigns, and connect with community-driven initiatives for long-term growth. Integrated Ecosystem – supports cooperative ventures, creative campaigns, and Umbrella member collaborations in one seamless digital experience. Digital Innovation – powers long-term projects like Hopsiti Kids, Golf apps, entertainment/media platforms, and integrated social networks. Convenient Commerce & Payments – built-in tools for digital payments, promotions, and transactions to drive seamless economic activity. Data-Driven Insights – provides actionable analytics for businesses and community leaders to measure engagement, trends, and impact. Cultural Influence at Scale – amplifies initiatives that shape local and regional culture, creating lasting influence through technology. Collaborative Experiences – encourages user participation, event discovery, and shared experiences that turn moments into memories.
Community Networking
To foster our spirit of collaboration, Barters Group organizes monthly workshops for all participating business owners. These sessions are designed to:
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Exchange ideas around marketing, brand identity, and community engagement
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Discuss local incentive programs and creative customer experiences
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Brainstorm charity initiatives and cause-driven events
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Strengthen business-to-business relationships and build a supportive referral ecosystem​​
Barters-Backed Services (Powered by Blulite and Vendasta's White-Label Software)
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We offer tools like Blulite, our business intelligence and creative platform that supports:
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SEO optimization and performance insights
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Social media strategy and execution
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Analytics dashboards for digital reach and engagement
We offer 1-on-1 consultation with 3-main areas:
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Brand identity development
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Marketing strategy
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Community involvement planning​
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A BETTER WORLD STARTS WITH INSPIRATION...
Our partners turn inspiration into action, creating meaningful change locally.
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How can we enable meaningful social impact?
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Coordinated food waste redistribution to local shelters and food banks
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Organizing citywide charity events with network-wide visibility
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Creating circular economies where waste, resources, and value are repurposed locally
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Supporting local artisans, small businesses, and makers to strengthen neighborhood economies
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Launching mentorship programs connecting experienced entrepreneurs with emerging business owners
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Facilitating community skill-building workshops and educational initiatives for youth and adults
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Partnering with environmental organizations for tree planting, clean-up drives, and sustainable projects
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Leveraging technology to track and reduce carbon footprints across our network
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Offering micro-grants and volunteer support for grassroots community projects
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Encouraging employee-led social impact initiatives within every partner business